JLL Properties
STORE FRONT STUDIO
DICK'S SPORTING GOODS GRAND OPENING
The Brief
Create an unforgettable, action-packed afternoon at JLL Property’s Rosedale Mall to celebrate the grand opening of Dick’s Sporting Goods. The goal? A free, family-friendly event that gets people moving, laughing, and exploring the mall in a fresh, exciting way.
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What I Did
I brought the energy with the “Store Front Studio”—a pop-up stage experience featuring six high-energy fitness classes throughout the day. We kicked things off with two dynamic dance classes just for kids, followed by two Zumba sessions and two all-ages HIIT workouts. The strategy: reel families in with kid-friendly fun, then keep the parents engaged with afternoon sweat sessions.​
To keep the vibe lively, the MN Twins mascots mingled with guests, while a video photo booth encouraged everyone to strike a pose and share their moments on social media.
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The Vibe
Buzzing! Social media influencers helped amplify the hype, and guests—many of whom had never visited Rosedale Mall—stayed from morning warm-ups to the final cooldown. The day wrapped with a bang: a full-on parade through the mall led by the Minnesota Vikings Skol Band and Cheerleaders, turning casual shoppers into spirited fans.
