PCL CONSTUCTION
HAP-HAP-HAPPY HolidayS!
Annual Regional Holiday Experience
The Brief
Reignite excitement for PCL Construction’s annual holiday party, addressing low engagement and participation from previous years. The goal: break away from the traditional format and create a dynamic, immersive experience that made every guest feel seen, valued, and fully part of the celebration.
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What I Did
Using attendee insights, I stripped away outdated elements and reimagined the event from the ground up. With a massive blank-canvas venue, I designed a nostalgia-fueled holiday experience inspired by classics like National Lampoon’s Christmas Vacation, Home Alone, and A Christmas Story. We built out themed “rooms” — from a dining room to a garage — and partnered with internal teams to tease the event through early communications, building anticipation from the first save-the-date.​
The Vibe
A holiday house party like no other. Guests explored immersive spaces and stayed engaged all night with arcade games, Griswold-themed photo ops, “minute to win it” challenges, and even turkey bowling. The energy was high, the connection was real, and the nostalgia hit just right.
