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The Brief
Kick things off with an entrance that turns heads and sets the tone — interactive, unexpected, and totally unforgettable.

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What I Did

I designed it all — from the hedge maze layout and custom signage to the full visual identity of the lounge and afterparty space. Guests kicked off the night inside a Red Bull–powered cocktail maze, winding their way through surprise-and-delight flavor moments: face-to-face ingredient reveals, mini syrup and juice shots, a pick-your-own Red Bull bar, and custom cocktail “bling” to top it all off. Every detail was crafted to feel bold, playful, and unforgettable.

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The Vibe

A social splash. VIPs and influencers raved about the immersive journey, snapped up the collectible cups, and turned the entrance into the most photographed moment of the night. Designed to deliver on impact — and it did.